Challenge

Create a monogram logo design for Bartolo Entertainment, LLC (BE). The company is aimed at providing musicians and artists with top grade talent management. Services also include artist marketing and artist branding. Furthermore, the company intend to sell apparel, such as t-shirts and hoodies, with a motivational theme. The typical customer is the young talented artist who is eager to getting his/her music heard or put into the right hands. BE will guide the career of artists so they won’t have to worry about the business side of music – they can focus on what they are best at: creating music.

The customers care about loyalty and honesty. The customers will be reached through BE’s site, word-of-mouth and active presence on tv, radio, et c. A couple examples of competitors are Moe Shalizi and Dre London. Words that should be associated with the brand are motivation, success, luxury, boldness and simplicity.

Solution

My goal with the overall visual design is to establish BE as a bold company that adds simplicity to their customers – so they can focus on what they do best. I want to capture that feeling of simplicity in the branding. Furthermore, the branding also should breathe “quality” in order to add trust and a feeling of loyalty.

When you see the logo, you should also get a sense of what BE stands for. The logo is a polished modern design that signals boldness and success. The logo design is distinct and very easily recognized in just black or white. The logo is versatile and can be used in different environments and surroundings – from a small icon on Instagram to labels and business cards. The overall expression is different from known competitors and stands out.

The logo design is listed among other logos on this link as Outstanding logo design and here as one of 6 best monogram logos.