Challenge

Create a sub-brand logo for the Swedish magazine c/o HOPS. In short, c/o HOPS is a magazine focusing on craft beer, food, DIY and beer around the world and et c.

The sub-brand Beer Buzz is supposed to work both in the magazine, as a section/vignette, but also outside the magazine in different environments. For example, the Beer Buzz will be used for real-life events where beer-interested people get together and talk about what is hot in the beer world right now. The logo needs to work under the c/o HOPS brand. The logo should be dynamic and filled with energy, preferably with soft friendly curves. The initial ‘B’ should be unique and distinct, so that it could be used for itself, for example as an icon on social media platforms. The lettering should be on one row. The logo also needs to work well in both small and large sizes.

Solution

I had a good idea of the lettering style right from the beginning. So, the solution was simply to sketch over and over until I found the right composition, dynamics and thickness of the letters. The overall look is big, bold and inviting. The two ‘B’s’ are one of the most important factors of this logo. The solution is an unusual letter that has lots of character and works well even on its own. The lettering logo is bold and has simple forms in order to make it powerful, inviting and easy-to-use in different environments and sizes.