Challenge

Create an overall concept and logo symbol for ‘Plasten 100 år i Sverige’, i.e. celebrating 100 years of plastic in Sweden. The symbol should give a sense of celebration/jubilee, time journey and also include a bit of playfulness. It would be great if the solution feels Perstorp Group, though it is not mandatory.

Solution

I have created a simplistic and strong symbol that feels like a milestone and signals jubilee and celebration. The hardest part was to avoid connections to the “wear-and-tear” (in Swedish “slit och släng”) aspects of plastics. I wanted to highlight durable plastic; this is why I incorporated illustrations with famous plastic kitchen tools that stands the sands of time. The illustrations also enhance the history of plastics and helps to give the overall composition a playful impression. By using the Perstorp’s illustration style, color scheme and fonts the solution feels Perstorp without being too obvious. An all hand-drawn symbol ensures that it is unique and stands out. The work also included creating an ad and a roll up with the logo incorporated into the design.