Printed lettering cover for Magasinet Filter

Client:

Magasinet Filter, Sweden

Disciplines:

lettering for magazine, editorial design, vignette design, print design, anniversary design, graphic design

Usage:

magazine, ads, website

Lettering emblem and vignettes for Magasinet Filter

Client:

Magasinet Filter, Sweden

Disciplines:

lettering for magazine, editorial design, vignette design, print design, anniversary design, graphic design

Usage:

magazine, ads, website

Challenge

Jenni Carström, Art Director at award-winning Magasinet Filter (for example Stora Journalistpriset, Guldspaden and Årets Tidskrift), wanted a hand-drawn mark to celebrate their 10-year anniversary as a magazine.

Solution

Jenni already had found a “swooshy” script style on my website that would fit, so my initial focus was to find a good composition for the lettering. After a lot of free hand sketching, I selected four options to show Jenni and Magasinet Filter. They chose an option where I had designed the number ‘10’ in the same lettering style as the logo for the magazine. After some initial feedback I also refined the lettering to make sure it was legible in all sizes. One challenge with the lettering were to create a solution that could stand on its own but also at the same time work together with the logotype for Magasinet Filter – and that we succeed to do in the chosen final solution.

Sketches for Magasinet Filter Final sketch for Magasinet Filter Final lettering for Magasinet Filter

Thanks for being a good collaborator Björn! We love your stuff, and also the fact that you did not have any prestige when it came to feedback. We love the outcome of your work; it is now everywhere in the magazine!”

jenni carström,
Art Director at Magasinet Filter