Challenge
Joakim Kullmer, Art Director at King Magazine, one of the largest magazines for men in Sweden, needed a vignette for an article series. This vignette was to span over four issues of the magazine.
Solution
Joakim was unsure of which style that suited the visual form of King. So, I started with exploring some different directions. After finding a suitable style of lettering, inspired by a Bukowski quote-poster design that I had previously designed, I started sketching. After many sketches and several rounds of refining sketches it was scanned into the computer. I then traced it and re-drew it from scratch in Adobe Illustrator. After setting the ground I added textures to get the right feeling.
I really recommend Björn. He delivered excellent results, was truly service minded along the way and delivered everything right on time. He also has a reasonable pricing and a professional mindset.”
Joakim Kullmer,
Art Director at King Magazine