Challenge

Create a logotype for Funny Business (FB). The company is founded by Ayman Wattar, a well-known comedy writer, and offer clients content, mostly scripts. FB targets production companies and streaming platforms like Netflix, Amazon Prime, et c. Funny Business is efficient and reliable. Value words for FB are: Happy, Efficient and Works like magic – think of it like corporate version of Willy Wonka’s Chocolate Factory. 

Solution

Before starting the actual drawing phase of the project, Ayman and me selected a few different lettering styles suitable for Funny Business. I presented the best three options and the chosen solution is a rather rough brush style – it visualise Ayman’s proposition to his customers – I get things done. The strong look signals drive, action, seriousness and on a subtle level simplicity – to work with FB is easy. The logo will be used together with the tagline “We take s#!t seriously!”.