Challenge
Create a monogram logo mark design for BE, which stands for Blaq Excellence. The company creates fashionable, timeless, fun, and tailored college apparel for students, alumni, and fans of the University/College. The target customers are current students, alumni, and all supporters of HBCU´s. This includes artists, entertainers, journalists, political & social justice activists, as well as athletes. The customers care about comfortable, fashion forward products that are one of a kind.
Key players in the collegiate apparel are Campus bookstores, CLC, and any other retailer selling collegiate apparel and paraphilia. Words that should be associated with the brand are timeless and classic. BE shall be perceived as a culturally conscience apparel line seeking to celebrate these great institutions by bringing more awareness to the impact that they are making in shaping our future leaders through fashion.
Solution
The project started with finding inspiration and creating a lot of hand-drawn sketches. The solution is a strong, bold and simplistic. I have deliberately made it simple in shape so that the logo can be used on a variety of clothing and surroundings – it is versatile. This linear type of logo is a classic type treatment that stands the sands of time. The dynamic and monogram logo is a one of kind. It stands out. The logo is consciously pretty bold and simple in shape in order to make it both legible and easy to implement in all sorts of media and on all sorts of material. An all hand-drawn logo ensures that it is unique.
I cannot say enough about how talented Björn is! Like a chameleon, he will adjust his style to your requests, never imposing his own taste. I haven’t dealt with many graphic designers, but the few that I have encountered that claim to be graphic designers, did not deliver what was asked of them. They either have an abundance of creativity but don’t have the technical skill to execute your vision, or they are very skilled but lack imagination. Björn is neither. He seemed to understand the most important thing that all others had missed, he listened to the client! Björn is extremely reliable and professional and delivered my designs on time, each time (I was so pleased with his work on one job the I partnered with him on a second project). After a few revisions, Björn delivered a logo that was the epitome of what I envisioned.”
LANIECE JACKSON,
FOUNDER OF Blaq excellencE
